AI Insights · Timothy · July 2025
Top Personal Finance Apps in Uruguay Q2 2025: A Unified Overview
Explore the performance of the top personal finance apps in Uruguay during Q2 2025, analyzing trends in downloads, revenue, and active users.
The second quarter of 2025 saw intriguing trends in the performance of the top personal finance budgeting and planning apps on the unified platform in Uruguay. Here's a breakdown of how these apps fared, based on data from Sensor Tower.
Splitwise from Splitwise, Inc. displayed a fluctuating weekly revenue, peaking at around $586 in late June. Downloads followed a similar pattern, with a noticeable increase to 845 in the final week of the quarter. Active user numbers showed a gradual decline from 18.9K at the start of the quarter to 13.8K by the end.
YNAB maintained steady revenue figures, averaging around $124 by the end of June. Downloads remained low throughout the quarter, peaking at 33 in May. Active users hovered consistently around the mid-70s range.
Monefy: Money Tracker saw a significant rise in revenue towards the end of the quarter, reaching $194. Its downloads steadily increased, peaking at 299 in late June. Active users showed a positive trend, ending the quarter at approximately 1.5K.
Wallet - Daily Budget & Profit experienced a notable surge in downloads in early May, reaching 1.7K, which also reflected in its active user count, peaking at 2.4K. Revenue was variable, closing the quarter at $93.
Mobills - Budget Planner showed modest growth in downloads and revenue, with revenue reaching $84 by the end of June. Active users remained fairly stable, ending the quarter at 462.
For more detailed insights and data, visit Sensor Tower.